About Didi

Hi there! For the past 10 years, I’ve done marketing during the day. Outside of work? I pick up anything I feel like. In the past few years it’s been tennis, the piano, guitar, painting, and a bit of surfing.

I’d like to spend the rest of my life doing things that excite me and while I’m bloody good at marketing, it’s become only a means to fund my curiosity.

  • Work: I launched Budweiser in Nigeria using a model that was adopted in other markets, I led Airtel’s global rebrand in Nigeria, built the customer review model for Belron in 35 countries, designed Nigeria’s first solar home system, and a lot of other things really. I’m probably one of the creative and technical marketers you’ll find. I’m pretty good at listening, observing people, analysing and determining behaviours so this helps me.
  • Not-work: That’s mostly what this blog is for so read on?

P.S. The theme of this blog is on purpose. Need something as clean as Apple Notes to simply document my thoughts.